Explainer video and affordable animation video
The explainer video or animation video combines fascinating content, visual appeal, and effective communication.
An explainer video or a light animation video is an effective way to present your product, service, or idea in an interesting and concise manner, as well as clearly and attractively. Such videos are especially effective for startups, smaller companies, and organizations, as they allow the message to be conveyed cost-effectively with a very small budget.
Examples of the light animations and explainer videos we have implemented:
Presentation video
Animation
Statistics Finland
National accounts
Presentation video
Animation
Statistics Finland
National accounts
Corporate video
Animation
Finnish Agriculture Museum Sarka
The production of crisps
Corporate video
Animation
Finnish Agriculture Museum Sarka
The production of crisps
TV commercial
Animation
CityCenter
Christmas
TV commercial
Animation
CityCenter
Christmas
Commercial video
Animation
Ratina
Shopping Festival
Commercial video
Animation
Ratina
Shopping Festival
If your company has a need for more robust animation or video production, you have different production techniques to choose from.
An explainer video or animation video can be published on all digital publishing platforms, making them a versatile tool in marketing communication.
When an explainer video is used on a website, it can capture the interest of visitors and serve as an excellent first contact with a product or service. An animation video can act as a 'welcome' style video right on the company's homepage, succinctly outlining the features and benefits of the company's product or service.
When shared on social media, the video can spread quickly and reach a wide audience, making it a great way to increase brand visibility. Presented in meetings, an explainer video can serve as an effective tool that concretizes the message in an instant and makes it easier to understand.
Short and concise explainer videos keep the viewer's attention from start to finish while conveying information in an entertaining way. Well-made videos combine visual elements with storytelling, making them enjoyable to watch and easy to remember.
Simplifies even complicated matters
Explainer videos or animation videos not only showcase products and services but also help communicate complex topics clearly and engagingly.
An explainer video or affordable animation video serves multiple purposes, even though they are most commonly used for presenting products or services. The advantage of these videos is their ability to distill and simplify even complex issues so that viewers can understand them easily and quickly.
When a product or service requires a more in-depth explanation, an explainer video can serve as an excellent solution. For example, in the technology industry, the principles of operation of complex devices or software can be difficult to understand without clear visualization. Explainer videos can use animations, graphics, and narrated speech to make abstract concepts more perceivable and understandable.
This type of audiovisual experience helps viewers connect the different parts and see the whole, which can be challenging with text-based presentations alone.
Explainer videos can also be utilized for presenting more abstract complex topics, such as legislation or economic concepts. Understanding these topics can be challenging, but an explainer video can break them down into manageable pieces and present them in an understandable format. As a result, viewers can assimilate information and make informed decisions more easily, whether they are consumers or business professionals.
Simplifies even complicated matters
Explainer videos or animation videos not only showcase products and services but also help communicate complex topics clearly and engagingly.
An explainer video or affordable animation video serves multiple purposes, even though they are most commonly used for presenting products or services. The advantage of these videos is their ability to distill and simplify even complex issues so that viewers can understand them easily and quickly.
When a product or service requires a more in-depth explanation, an explainer video can serve as an excellent solution. For example, in the technology industry, the principles of operation of complex devices or software can be difficult to understand without clear visualization. Explainer videos can use animations, graphics, and narrated speech to make abstract concepts more perceivable and understandable.
This type of audiovisual experience helps viewers connect the different parts and see the whole, which can be challenging with text-based presentations alone.
Explainer videos can also be utilized for presenting more abstract complex topics, such as legislation or economic concepts. Understanding these topics can be challenging, but an explainer video can break them down into manageable pieces and present them in an understandable format. As a result, viewers can assimilate information and make informed decisions more easily, whether they are consumers or business professionals.
Easing information overload
Explainer videos and easily understandable animations help alleviate information overload
Today's digital environment has significantly changed the way people consume information and communication. One of the most notable changes is that attention spans have shortened, partly as a result of the constant flood of information and the fast-paced content that people are exposed to through social media and other digital channels. This means that long texts or complex information can easily be overlooked as people's attention quickly shifts to the next enticing content.
Social media platforms like Facebook, Instagram, Twitter, and TikTok are built for quickly consumable content. Users continuously scroll through their news feeds, and it is unlikely that a potential customer would stop to read long texts that require more time and effort to understand. Instead, visual content such as an animated explainer video is capable of capturing the viewer's attention quickly. Watching videos requires less effort than reading text and can convey the same message in a shorter time.
Using animation to explain a subject offers additional benefits. Firstly, not only does visual appeal play a role, but also sound and moving images make the content more dynamic and engaging. A well-produced explainer video or animation can include animations, graphics, background music, and narration, all of which engage the viewer. This helps create emotions and spark interest, which in turn engages the audience more effectively.
Our clear and fast production process
The clear and fast production process of Dimedia's lightweight animations and explainer videos consists of four stages:
1. Planning and Ideation
The first stage begins with a discussion of your needs and goals. We delve into your company's message, brand, and target audience. The goal is to understand what you want to achieve, whether it is a product presentation, service training, or simplifying a complex topic.
2. Script Writing
Once the plan is ready, we move on to writing the script. This stage is crucial, as a good script is the core of the story. We ensure that the video's message is clear and concise, capturing the viewer's interest right from the start. Our aim is that every word is considered and serves your goal, whether it is increasing sales or enhancing brand awareness.
3. Raw Version Implementation
When the script is finished and approved, we move on to the preliminary production phase. At this stage, we combine creativity and technology. We create a visual, animated raw version where the story is told from start to finish. Such a raw version is a much more effective way to visualize what the final animation or explanatory video will look like compared to a storyboard. At this stage, we can also do voiceover using artificial intelligence, which helps synchronize the durations of different scenes with the spoken text.
4. Final Production
Once the raw version is narratively and scenically complete, we move directly to producing the final animation video or explanatory video. Our team uses modern tools and techniques to ensure that the final product is of high quality and meets the objectives set for it. In addition to the final visual appearance and animation, the video will feature the voice of an expert narrator and suitable background music. After this, you will receive a customized animation production that is both engaging and impactful.
Our clear and fast production process
The clear and fast production process of Dimedia's lightweight animations and explainer videos consists of four stages:
1. Planning and Ideation
The first stage begins with a discussion of your needs and goals. We delve into your company's message, brand, and target audience. The goal is to understand what you want to achieve, whether it is a product presentation, service training, or simplifying a complex topic.
2. Script Writing
Once the plan is ready, we move on to writing the script. This stage is crucial, as a good script is the core of the story. We ensure that the video's message is clear and concise, capturing the viewer's interest right from the start. Our aim is that every word is considered and serves your goal, whether it is increasing sales or enhancing brand awareness.
3. Raw Version Implementation
When the script is finished and approved, we move on to the preliminary production phase. At this stage, we combine creativity and technology. We create a visual, animated raw version where the story is told from start to finish. Such a raw version is a much more effective way to visualize what the final animation or explanatory video will look like compared to a storyboard. At this stage, we can also do voiceover using artificial intelligence, which helps synchronize the durations of different scenes with the spoken text.
4. Final Production
Once the raw version is narratively and scenically complete, we move directly to producing the final animation video or explanatory video. Our team uses modern tools and techniques to ensure that the final product is of high quality and meets the objectives set for it. In addition to the final visual appearance and animation, the video will feature the voice of an expert narrator and suitable background music. After this, you will receive a customized animation production that is both engaging and impactful.
What makes a good explainer video or animation video?
A good explainer video or animation is a combination of engaging content, visually appealing elements, and effective communication.
Clear message: A good explainer video is a combination of conciseness and clarity. It should present one core idea or message that is easy to understand and remember. Avoid too much information and long explanations. Instead, focus on what is essential.
Conciseness: Generally, the best length for an explainer video is about a minute. This short duration helps to keep the viewer's attention and ensures that the important messages are conveyed.
Targeting the audience: A good video is tailored specifically to the target audience. It is important to understand what information or emotional impact the target audience is seeking and to adjust the message accordingly.
Visual appeal: The visual quality of the animation is essential. Well-designed graphics, colors, and the overall visual appearance help make the video more attractive. The animation should also support the narrative and help the viewer understand the topic better.
Story and structure: A good explainer video includes storytelling. It can start with a problem that viewers face, progress to presenting the solution (i.e., the product or service), and end with a call to action. A clear structure helps the viewer follow the video and stay engaged.
Quality audio production: The style and voice of the narrator, music, and sound effects are important for creating the right mood. A professional narrator's voice adds credibility and reliability, while well-chosen music enhances the emotional impact and helps set the atmosphere.
Call to action: A good explainer video or animation has a clear call to action that directs the viewer to the next step. This could be, for example, a link to a website, a request to contact, or a request to share the video further.
Accessibility: It is important that the video is accessible to all viewers. This can be achieved, for example, by adding subtitles.
What makes a good explainer video or animation video?
A good explainer video or animation is a combination of engaging content, visually appealing elements, and effective communication.
Clear message: A good explainer video is a combination of conciseness and clarity. It should present one core idea or message that is easy to understand and remember. Avoid too much information and long explanations. Instead, focus on what is essential.
Conciseness: Generally, the best length for an explainer video is about a minute. This short duration helps to keep the viewer's attention and ensures that the important messages are conveyed.
Targeting the audience: A good video is tailored specifically to the target audience. It is important to understand what information or emotional impact the target audience is seeking and to adjust the message accordingly.
Visual appeal: The visual quality of the animation is essential. Well-designed graphics, colors, and the overall visual appearance help make the video more attractive. The animation should also support the narrative and help the viewer understand the topic better.
Story and structure: A good explainer video includes storytelling. It can start with a problem that viewers face, progress to presenting the solution (i.e., the product or service), and end with a call to action. A clear structure helps the viewer follow the video and stay engaged.
Quality audio production: The style and voice of the narrator, music, and sound effects are important for creating the right mood. A professional narrator's voice adds credibility and reliability, while well-chosen music enhances the emotional impact and helps set the atmosphere.
Call to action: A good explainer video or animation has a clear call to action that directs the viewer to the next step. This could be, for example, a link to a website, a request to contact, or a request to share the video further.
Accessibility: It is important that the video is accessible to all viewers. This can be achieved, for example, by adding subtitles.
Distribution of explainer videos and animation videos
Distribution of Explainer Videos and Animation Videos
Explainer videos can be used on various platforms, making them highly versatile tools in marketing, communication, and education. Well-designed distribution of animations utilizing different channels enhances brand visibility, engagement, and communication efficiency.
Websites: Explainer videos are excellent for homepages or landing pages of websites. They can serve as the first point of contact with customers and help showcase the company's idea, products, or services quickly and effectively.
Social Media: Explainer videos are particularly effective on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. They can spark interest, increase engagement and sharing, and reach a wide audience quickly.
YouTube: YouTube is one of the largest video platforms in the world, and explainer videos can be published on their own channel. This helps companies reach a broader audience and improve search engine optimization.
Presentations and Trade Shows: Explainer videos can be used in presentations, trade shows, and events. They can serve as engaging presentation material that captures the audience's attention and helps convey the message effectively.
Training and Onboarding: Organizations can use explainer videos for training purposes, such as onboarding new employees or in instructional videos aimed at customers. This enhances the learning process and makes it more effective.
Online Courses and Webinars: Explainer videos can be used as part of online courses or webinars, providing viewers with a concise and informative overview of the topic being discussed.
Advertising Campaigns: Explainer videos can also be used as paid advertising, for example, in Google Ads or social media ad campaigns. They can act as teasers or incentives that drive customers to websites or product pages.
Support and Customer Service: Videos can be used to support customer service, providing guidance or solutions to frequently asked questions. This can improve the customer experience and reduce the workload of the customer support team.
Distribution of explainer videos and animation videos
Distribution of Explainer Videos and Animation Videos
Explainer videos can be used on various platforms, making them highly versatile tools in marketing, communication, and education. Well-designed distribution of animations utilizing different channels enhances brand visibility, engagement, and communication efficiency.
Websites: Explainer videos are excellent for homepages or landing pages of websites. They can serve as the first point of contact with customers and help showcase the company's idea, products, or services quickly and effectively.
Social Media: Explainer videos are particularly effective on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. They can spark interest, increase engagement and sharing, and reach a wide audience quickly.
YouTube: YouTube is one of the largest video platforms in the world, and explainer videos can be published on their own channel. This helps companies reach a broader audience and improve search engine optimization.
Presentations and Trade Shows: Explainer videos can be used in presentations, trade shows, and events. They can serve as engaging presentation material that captures the audience's attention and helps convey the message effectively.
Training and Onboarding: Organizations can use explainer videos for training purposes, such as onboarding new employees or in instructional videos aimed at customers. This enhances the learning process and makes it more effective.
Online Courses and Webinars: Explainer videos can be used as part of online courses or webinars, providing viewers with a concise and informative overview of the topic being discussed.
Advertising Campaigns: Explainer videos can also be used as paid advertising, for example, in Google Ads or social media ad campaigns. They can act as teasers or incentives that drive customers to websites or product pages.
Support and Customer Service: Videos can be used to support customer service, providing guidance or solutions to frequently asked questions. This can improve the customer experience and reduce the workload of the customer support team.