Illustration and visualization using 3D animation
If there is a new product that has been planned, but for which there isn’t a physical model yet, 3D animation is the only reasonable method to create real-looking video of this product in question, in a cost-effective manner. The easiest possible way to roll a product, to change its colour, to create exploded views and to split it into pieces is to use 3D animation.
Often the more effective way to present already existing products is to use 3D animation instead of shooting images. Video image realized using 3D animation can be adjusted endlessly, even after the realisation, with regard to lights, backgrounds, reflections, camera angles and tracking shots. In case of a video that has been shot, these cannot be changed naturally afterwards, but instead, it is necessary to organize a new shooting session.