3D-animaatio tuotteelle

3D animation for the product

For a striking product presentation, marketing, and sales

When you want to showcase your product clearly, visibly, and without descriptive limitations, 3D animation is the best solution. It reveals the structure, function, and benefits of the product to the customer in a way that ordinary images or videos would find difficult. The 3D animation created by Dimedia makes your product understandable and appealing – for marketing, sales, and communication.

Completely digitally created 3D product animations allow for exceptionally creative implementations, combining stunningly beautiful visual elements with precise technical details.

Are you interested in hearing how we could create a convincing 3D animation for your product?

Present your product distinctly and impressively – request a quote for 3D animation.

Examples of 3D animations we have implemented for the product

Presentation video

3D animation

Meltex

MX-MOD 10

3D animated product presentation - Meltex MX-MOD 10

Presentation video

3D animation

Meltex

MX-MOD 10

3D animated product presentation - Meltex MX-MOD 10

Presentation video

3D animation

Meltex

MX-MOD 10

3D animated product presentation - Meltex MX-MOD 10

Presentation video

3D animation

Chiller

BLOCK front

3D animated product presentation - Chiller Block front

Presentation video

3D animation

Chiller

BLOCK front

3D animated product presentation - Chiller Block front

Presentation video

3D animation

Chiller

BLOCK front

3D animated product presentation - Chiller Block front

Presentation video

3D animation

Ruukki

Safegrip

3D animation for the product - Ruukki Safegrip product presentation

Presentation video

3D animation

Ruukki

Safegrip

3D animation for the product - Ruukki Safegrip product presentation

Presentation video

3D animation

Ruukki

Safegrip

3D animation for the product - Ruukki Safegrip product presentation

Presentation video

3D animation

Ferrometal

Cleverbin

3D animation for the product - Ferrometal Cleverbin

Presentation video

3D animation

Ferrometal

Cleverbin

3D animation for the product - Ferrometal Cleverbin

Presentation video

3D animation

Ferrometal

Cleverbin

3D animation for the product - Ferrometal Cleverbin

Presentation video

3D animation

Lillbacka

Finn-Power - SCC

3D animation for products and industry - Finn-Power SCC

Presentation video

3D animation

Lillbacka

Finn-Power - SCC

3D animation for products and industry - Finn-Power SCC

Presentation video

3D animation

Lillbacka

Finn-Power - SCC

3D animation for products and industry - Finn-Power SCC

Promotional video Somevideo

3D animation

Fat Pipe

Feel the Beat

3D-animoitu mainosvideo - Fat Pipe Beat

Promotional video Somevideo

3D animation

Fat Pipe

Feel the Beat

3D-animoitu mainosvideo - Fat Pipe Beat

Promotional video Somevideo

3D animation

Fat Pipe

Feel the Beat

3D-animoitu mainosvideo - Fat Pipe Beat

Why 3D animation for the product?

Why 3D animation for the product?

3D animation makes the product understandable and interesting in a way that traditional video rarely achieves. It allows showcasing the product's features, internal structure, functionality, and use cases without limitations. Even a complex solution can be created into a simple and visually appealing presentation that makes the product's value clear to the customer in seconds.

Additionally, the same 3D model can be scaled for various uses: hero videos on product pages, 360° showcases for online stores, social media ad spots, trade show displays, and illustrating customer training and instructions. This makes 3D animation a cost-effective and long-lasting investment - the 3D animation created for a product can be easily updated and versioned without the need for new shoots.

3D animation is not just a visual addition, but a strategic tool.

  • Highlighting Product Features and Benefits – 3D animation can emphasize exactly those features that distinguish the product from its competitors

  • Visual Perfection – reflections, gloss, surfaces, and materials can be made to look exactly as desired

  • Internal Structure if Needed – if a closer look is desired, the 3D animation can allow "diving" into the product

  • Demonstration of Functionality – moving parts, mechanisms, and usage can be demonstrated step by step without limitations

  • Versatility – the same 3D animation can adapt to online stores, advertising, trade shows, manuals, and training materials

  • Cost-Effectiveness and Flexibility – the model can be easily updated as the product changes, and re-shoots are not necessary

Applications of 3D animations in product marketing, advertising, and communication.

The 3D animation created for the product is an effective way to clearly and visually showcase the product's features, benefits, and functionality. 3D product animation works across multiple channels in marketing, advertising, and communication: on websites, in online stores, on social media, on YouTube, at trade shows, and in customer meetings. A 3D animated product presentation or 3D product video highlights the product's best aspects in a distinctive, eye-catching, and engaging manner.

The 3D animated product presentation showcases features and benefits in a striking and distinctive way.

  • B2B communication – technical presentations, illustrating internal structure and operations if necessary

  • For trade shows and sales presentations – eye-catching presentations for large screens

  • For sales meetings and customer interactions – a 3D product video that supports sales, quickly and convincingly illustrating even complex matters

  • For websites and online stores – hero videos, 360° rotations, and loops

  • Product presentation for social media and advertising – short and impactful spots for campaigns

  • Product video for YouTube – search engine optimized content that finds and reaches customers

  • 3D product presentation video for launches – visually perfect and appealing first impression

  • 3D product animation for instructions and training – clear and step-by-step installation and usage instructions

Read more about the applications

B2B Communication and Technical Presentations

For technical products, a 3D animated product presentation is nearly essential. If the internal structure of the product is a crucial competitive advantage, it can be illustrated in a 3D product video, if necessary, without revealing too much. Animating the functionality makes complex solutions easy to understand. This facilitates sales, convinces decision-makers, and supports stakeholder communication.

Trade Shows and Sales Presentations

At trade shows, competition for attention is fierce. A striking 3D product animation on a large screen stands out and stops passersby. A 3D animated product presentation works even without sound: An eye-catching 3D animated product presentation captures the attention of passersby, sparks interest, and guides the customer to explore your product more closely.

In sales presentations, a 3D product video quickly clarifies the product's functionality and value – the seller gains a handy tool that makes even a complex solution easy to comprehend.

Product Presentations, Launches, and Teaser Videos

When introducing a new product, the first impression is crucial. A 3D animation for the product allows for complete control: every shine, shadow, and surface can be adjusted to look exactly as it supports the product or brand. A 3D animated product presentation video can create an exciting “product reveal” moment, where the new product is unveiled step by step. This generates anticipation and significantly increases the launch's interest.

Customer Meetings

In sales meetings, the easiest way to capture a customer's attention is with visual and clear material. A 3D animation for the product serves excellently as an icebreaker: even complex products are easy to present with a short 3D product video that runs on a laptop or tablet. A 3D animated product presentation concretizes the benefits and saves time – the customer immediately sees what it’s all about, and not everything needs to be explained verbally.

Sales Support Material

A variety of sales tools can be made from 3D product animation: condensed 15–30 second clips, videos to be embedded in presentations, and still images for PowerPoint or PDF materials. This way, the same 3D material serves in multiple contexts. As sales support material, 3D animation for the product strengthens credibility and helps the seller demonstrate the product's value undeniably.

Websites and E-Commerce

A 3D animation created for the product makes the product page significantly more convincing. A 3D product video placed in the hero section captures interest instantly, and 360° rotations or short 3D loops help the customer see the product from every angle. This increases trust and reduces returns, as the customer already gets a realistic idea of the product before making a purchase decision.

Social Media and Digital Advertising

In fast-paced social media channels, a 3D animated product presentation acts as an effective attention grabber. Different versions can be made for campaigns: 6–15 second teasers for Instagram and TikTok, 20–30 second more informative 3D product videos for LinkedIn, and branded still images for Facebook. In digital advertising, 3D product animation stands out because it combines photorealism and controlled visuality in a way that traditional image material rarely achieves.

YouTube and Search Engine Visibility

YouTube is the world's second-largest search engine – and the 3D animation created for the product offers a massive opportunity there. A collection can be built for the YouTube channel: product presentations, user guides, campaign videos, and launch materials. Additionally, the same video can be embedded on websites and shared on other social media channels, thereby multiplying its benefits.

Customer Instructions and Training

A 3D product animation serves not only marketing – it is also an effective tool for instruction and training. Animation can accurately show how the product is assembled, installed, or maintained. The steps can be presented clearly, safely, and visually, reducing the risk of errors and enhancing the customer experience. At the same time, costs are saved as fewer physical training situations are required.

Multichannel Benefits and Longevity

A single 3D product animation can be versioned for multiple channels: websites, e-commerce, social media, YouTube, trade shows, customer meetings, sales materials, instructions, and even AR/VR applications. This makes production a long-lasting and cost-effective investment. As the product evolves, the model can be easily updated – new shoots are not necessary.

Read more about the applications

B2B Communication and Technical Presentations

For technical products, a 3D animated product presentation is nearly essential. If the internal structure of the product is a crucial competitive advantage, it can be illustrated in a 3D product video, if necessary, without revealing too much. Animating the functionality makes complex solutions easy to understand. This facilitates sales, convinces decision-makers, and supports stakeholder communication.

Trade Shows and Sales Presentations

At trade shows, competition for attention is fierce. A striking 3D product animation on a large screen stands out and stops passersby. A 3D animated product presentation works even without sound: An eye-catching 3D animated product presentation captures the attention of passersby, sparks interest, and guides the customer to explore your product more closely.

In sales presentations, a 3D product video quickly clarifies the product's functionality and value – the seller gains a handy tool that makes even a complex solution easy to comprehend.

Product Presentations, Launches, and Teaser Videos

When introducing a new product, the first impression is crucial. A 3D animation for the product allows for complete control: every shine, shadow, and surface can be adjusted to look exactly as it supports the product or brand. A 3D animated product presentation video can create an exciting “product reveal” moment, where the new product is unveiled step by step. This generates anticipation and significantly increases the launch's interest.

Customer Meetings

In sales meetings, the easiest way to capture a customer's attention is with visual and clear material. A 3D animation for the product serves excellently as an icebreaker: even complex products are easy to present with a short 3D product video that runs on a laptop or tablet. A 3D animated product presentation concretizes the benefits and saves time – the customer immediately sees what it’s all about, and not everything needs to be explained verbally.

Sales Support Material

A variety of sales tools can be made from 3D product animation: condensed 15–30 second clips, videos to be embedded in presentations, and still images for PowerPoint or PDF materials. This way, the same 3D material serves in multiple contexts. As sales support material, 3D animation for the product strengthens credibility and helps the seller demonstrate the product's value undeniably.

Websites and E-Commerce

A 3D animation created for the product makes the product page significantly more convincing. A 3D product video placed in the hero section captures interest instantly, and 360° rotations or short 3D loops help the customer see the product from every angle. This increases trust and reduces returns, as the customer already gets a realistic idea of the product before making a purchase decision.

Social Media and Digital Advertising

In fast-paced social media channels, a 3D animated product presentation acts as an effective attention grabber. Different versions can be made for campaigns: 6–15 second teasers for Instagram and TikTok, 20–30 second more informative 3D product videos for LinkedIn, and branded still images for Facebook. In digital advertising, 3D product animation stands out because it combines photorealism and controlled visuality in a way that traditional image material rarely achieves.

YouTube and Search Engine Visibility

YouTube is the world's second-largest search engine – and the 3D animation created for the product offers a massive opportunity there. A collection can be built for the YouTube channel: product presentations, user guides, campaign videos, and launch materials. Additionally, the same video can be embedded on websites and shared on other social media channels, thereby multiplying its benefits.

Customer Instructions and Training

A 3D product animation serves not only marketing – it is also an effective tool for instruction and training. Animation can accurately show how the product is assembled, installed, or maintained. The steps can be presented clearly, safely, and visually, reducing the risk of errors and enhancing the customer experience. At the same time, costs are saved as fewer physical training situations are required.

Multichannel Benefits and Longevity

A single 3D product animation can be versioned for multiple channels: websites, e-commerce, social media, YouTube, trade shows, customer meetings, sales materials, instructions, and even AR/VR applications. This makes production a long-lasting and cost-effective investment. As the product evolves, the model can be easily updated – new shoots are not necessary.

Read more about the applications

B2B Communication and Technical Presentations

For technical products, a 3D animated product presentation is nearly essential. If the internal structure of the product is a crucial competitive advantage, it can be illustrated in a 3D product video, if necessary, without revealing too much. Animating the functionality makes complex solutions easy to understand. This facilitates sales, convinces decision-makers, and supports stakeholder communication.

Trade Shows and Sales Presentations

At trade shows, competition for attention is fierce. A striking 3D product animation on a large screen stands out and stops passersby. A 3D animated product presentation works even without sound: An eye-catching 3D animated product presentation captures the attention of passersby, sparks interest, and guides the customer to explore your product more closely.

In sales presentations, a 3D product video quickly clarifies the product's functionality and value – the seller gains a handy tool that makes even a complex solution easy to comprehend.

Product Presentations, Launches, and Teaser Videos

When introducing a new product, the first impression is crucial. A 3D animation for the product allows for complete control: every shine, shadow, and surface can be adjusted to look exactly as it supports the product or brand. A 3D animated product presentation video can create an exciting “product reveal” moment, where the new product is unveiled step by step. This generates anticipation and significantly increases the launch's interest.

Customer Meetings

In sales meetings, the easiest way to capture a customer's attention is with visual and clear material. A 3D animation for the product serves excellently as an icebreaker: even complex products are easy to present with a short 3D product video that runs on a laptop or tablet. A 3D animated product presentation concretizes the benefits and saves time – the customer immediately sees what it’s all about, and not everything needs to be explained verbally.

Sales Support Material

A variety of sales tools can be made from 3D product animation: condensed 15–30 second clips, videos to be embedded in presentations, and still images for PowerPoint or PDF materials. This way, the same 3D material serves in multiple contexts. As sales support material, 3D animation for the product strengthens credibility and helps the seller demonstrate the product's value undeniably.

Websites and E-Commerce

A 3D animation created for the product makes the product page significantly more convincing. A 3D product video placed in the hero section captures interest instantly, and 360° rotations or short 3D loops help the customer see the product from every angle. This increases trust and reduces returns, as the customer already gets a realistic idea of the product before making a purchase decision.

Social Media and Digital Advertising

In fast-paced social media channels, a 3D animated product presentation acts as an effective attention grabber. Different versions can be made for campaigns: 6–15 second teasers for Instagram and TikTok, 20–30 second more informative 3D product videos for LinkedIn, and branded still images for Facebook. In digital advertising, 3D product animation stands out because it combines photorealism and controlled visuality in a way that traditional image material rarely achieves.

YouTube and Search Engine Visibility

YouTube is the world's second-largest search engine – and the 3D animation created for the product offers a massive opportunity there. A collection can be built for the YouTube channel: product presentations, user guides, campaign videos, and launch materials. Additionally, the same video can be embedded on websites and shared on other social media channels, thereby multiplying its benefits.

Customer Instructions and Training

A 3D product animation serves not only marketing – it is also an effective tool for instruction and training. Animation can accurately show how the product is assembled, installed, or maintained. The steps can be presented clearly, safely, and visually, reducing the risk of errors and enhancing the customer experience. At the same time, costs are saved as fewer physical training situations are required.

Multichannel Benefits and Longevity

A single 3D product animation can be versioned for multiple channels: websites, e-commerce, social media, YouTube, trade shows, customer meetings, sales materials, instructions, and even AR/VR applications. This makes production a long-lasting and cost-effective investment. As the product evolves, the model can be easily updated – new shoots are not necessary.

Read more about the applications

B2B Communication and Technical Presentations

For technical products, a 3D animated product presentation is nearly essential. If the internal structure of the product is a crucial competitive advantage, it can be illustrated in a 3D product video, if necessary, without revealing too much. Animating the functionality makes complex solutions easy to understand. This facilitates sales, convinces decision-makers, and supports stakeholder communication.

Trade Shows and Sales Presentations

At trade shows, competition for attention is fierce. A striking 3D product animation on a large screen stands out and stops passersby. A 3D animated product presentation works even without sound: An eye-catching 3D animated product presentation captures the attention of passersby, sparks interest, and guides the customer to explore your product more closely.

In sales presentations, a 3D product video quickly clarifies the product's functionality and value – the seller gains a handy tool that makes even a complex solution easy to comprehend.

Product Presentations, Launches, and Teaser Videos

When introducing a new product, the first impression is crucial. A 3D animation for the product allows for complete control: every shine, shadow, and surface can be adjusted to look exactly as it supports the product or brand. A 3D animated product presentation video can create an exciting “product reveal” moment, where the new product is unveiled step by step. This generates anticipation and significantly increases the launch's interest.

Customer Meetings

In sales meetings, the easiest way to capture a customer's attention is with visual and clear material. A 3D animation for the product serves excellently as an icebreaker: even complex products are easy to present with a short 3D product video that runs on a laptop or tablet. A 3D animated product presentation concretizes the benefits and saves time – the customer immediately sees what it’s all about, and not everything needs to be explained verbally.

Sales Support Material

A variety of sales tools can be made from 3D product animation: condensed 15–30 second clips, videos to be embedded in presentations, and still images for PowerPoint or PDF materials. This way, the same 3D material serves in multiple contexts. As sales support material, 3D animation for the product strengthens credibility and helps the seller demonstrate the product's value undeniably.

Websites and E-Commerce

A 3D animation created for the product makes the product page significantly more convincing. A 3D product video placed in the hero section captures interest instantly, and 360° rotations or short 3D loops help the customer see the product from every angle. This increases trust and reduces returns, as the customer already gets a realistic idea of the product before making a purchase decision.

Social Media and Digital Advertising

In fast-paced social media channels, a 3D animated product presentation acts as an effective attention grabber. Different versions can be made for campaigns: 6–15 second teasers for Instagram and TikTok, 20–30 second more informative 3D product videos for LinkedIn, and branded still images for Facebook. In digital advertising, 3D product animation stands out because it combines photorealism and controlled visuality in a way that traditional image material rarely achieves.

YouTube and Search Engine Visibility

YouTube is the world's second-largest search engine – and the 3D animation created for the product offers a massive opportunity there. A collection can be built for the YouTube channel: product presentations, user guides, campaign videos, and launch materials. Additionally, the same video can be embedded on websites and shared on other social media channels, thereby multiplying its benefits.

Customer Instructions and Training

A 3D product animation serves not only marketing – it is also an effective tool for instruction and training. Animation can accurately show how the product is assembled, installed, or maintained. The steps can be presented clearly, safely, and visually, reducing the risk of errors and enhancing the customer experience. At the same time, costs are saved as fewer physical training situations are required.

Multichannel Benefits and Longevity

A single 3D product animation can be versioned for multiple channels: websites, e-commerce, social media, YouTube, trade shows, customer meetings, sales materials, instructions, and even AR/VR applications. This makes production a long-lasting and cost-effective investment. As the product evolves, the model can be easily updated – new shoots are not necessary.

The benefits of 3D animation in product marketing, sales, and presentation.

A 3D animated product presentation is an effective tool that combines visual impact and technical clarity. It allows you to showcase the best aspects of your product in a controlled manner – surfaces, shines, and reflections are perfected, and functionality is revealed to the customer in detail. If necessary, the internal structure can also be revealed, but only to the extent that you desire.

A well-executed 3D product animation not only makes the product attractive, but also supports sales, strengthens the brand, and enhances the customer experience. One production serves multiple channels – on the website, on social media, YouTube, at trade shows, and in customer meetings – and the model can be easily updated as the product evolves.

3D product animation adds significant value to the marketing, sales, and communication of the product.

  • The customer understands the product immediately – even a complex solution becomes clear and easily comprehensible

  • The product always looks its best – controlled surfaces, polishing, and materials impress with their visual appeal

  • Operation and functionality become apparent quickly – moving parts, mechanisms, and usage phases are presented clearly

  • Technical content presented in a controlled manner – the internal structure can be shown if necessary, but only what is desired

  • The same content works across all channels – on websites, social media, YouTube, at trade shows, and in customer meetings

  • Marketing materials stay up to date – the 3D model can be easily updated without expensive reshoots

  • The purchasing decision is easier – the customer gets a convincing image of the product even before purchase

  • Sales gets a concrete tool – 3D animation grabs attention at trade shows, convinces in meetings, and supports remote sales

  • The brand stands out from competitors – a high-quality 3D animated product presentation communicates leadership and enhances trust

Read more about the benefits

Clarity and Understandability

Many products are difficult for customers to grasp based solely on text, images, or even video footage. A 3D animated product presentation makes even the most complex products easy to understand. The animation can illustrate step by step how the product works, what problem it solves, and why it is beneficial to the customer.

For example, with a technical device, one can first show the whole, then zoom in on one critical part, and finally highlight how this part improves performance. This allows the viewer to quickly get an overview and make decisions confidently.

Visual Impact

A 3D animation created for a product gives complete control over its visual appearance. Every reflection, gloss, material, and surface texture can be tailored to support the desired image of the product or brand. The product can be placed in an environment that emphasizes its premium status or create an abstract visual background that directs attention to the important details.

When the visuality is striking and appealing, the product stays in the customer's mind and strengthens the brand's image as a leader. For example, in an online store, such a 3D product animation can be a decisive factor for a customer choosing your product over a competitor's.

Illustrating Functionality

For many products, it is functionality that sets them apart from competitors. A 3D product animation can show moving parts, mechanisms, and usage phases in detail. If it's a machine, it can illustrate how the flow moves through it; if the product is aimed at consumers, usage scenarios can be presented realistically yet controlled.

The advantage of 3D animation is that everything can be accelerated, slowed down, magnified, and presented visually without the limitations of physical description. This makes product presentation convincing and helps the customer see concretely why this solution is the best.

Internal Structure if Needed

Not all companies want to reveal the internal structure of their product – and that’s why the flexibility of 3D animation is a valuable advantage. If necessary, the internal structure can be opened up in detail, for example, in B2B presentations, where the customer’s purchasing decision depends on understanding the technical aspects of the product. On the other hand, in a 3D animation, only part of the structure can be shown, leaving certain points "hidden" or styling them more generally.

This allows for complete control over what information is shared and what is not. Thus, the company can provide enough information about the product to convince the customer while also protecting its own expertise and competitive advantage.

Multi-Channel Use

A single 3D animated product presentation adapts to numerous different channels. A longer 60–90 second 3D product video can be made for websites, short clips of 6–20 seconds for social media, a search engine optimized product presentation for YouTube, and a looping version without sound for trade shows. The same 3D model can also be adapted into still images for brochures, PDF materials, and online stores.

This versatility makes a single production a highly cost-effective investment that serves sales and marketing in many different contexts for years to come.

Cost-Effectiveness and Updatability

In traditional video production, creating a new version always requires filming arrangements, people, locations, and schedules. In the case of 3D animation, updates are significantly more flexible: once the model of the product has been created, it can be modified and updated without new shoots.

If, for example, a new feature or color option is added to a product, it can be presented quickly just by updating the model. This saves both time and money and ensures that marketing materials remain up to date.

Improving Customer Experience

The modern customer wants clear and concrete information about a product even before making a purchase decision. A 3D product video offers just this – it presents the product realistically, yet attractively. The customer can see how the product functions in practice, what benefits it has, and why it should be chosen.

This increases trust, reduces uncertainty, and also decreases returns as the customer gets a realistic view of the product in advance. As a result, the customer experience improves, and the brand gains more loyal customers.

Supporting Sales

A 3D animated product presentation is an effective sales tool. At trade shows, it stops passersby and invites them to explore the product more closely. In customer meetings, a short 3D product animation quickly concretizes the benefits and helps the salesperson keep the presentation clear. In remote meetings, a 3D product video is easy to share on screen and ensures that the customer understands the product's value immediately.

Additionally, different versions can be created for sales support materials: short clips for presentations, still images for proposals, and branded animations for presentations. This way, the same content supports the sales process from start to finish.

Strengthening the Brand

A high-quality 3D product animation communicates professionalism, reliability, and innovation. When your product is presented in a top-notch visual manner, it reflects on the brand of the entire company. The customer feels that the company invests in quality and is a leader in its field.

This can be a decisive factor in a competitive situation: when two similar products compete for the customer’s attention, the brand that presents its product with a 3D animated presentation stands out and stays in mind.


Read more about the benefits

Clarity and Understandability

Many products are difficult for customers to grasp based solely on text, images, or even video footage. A 3D animated product presentation makes even the most complex products easy to understand. The animation can illustrate step by step how the product works, what problem it solves, and why it is beneficial to the customer.

For example, with a technical device, one can first show the whole, then zoom in on one critical part, and finally highlight how this part improves performance. This allows the viewer to quickly get an overview and make decisions confidently.

Visual Impact

A 3D animation created for a product gives complete control over its visual appearance. Every reflection, gloss, material, and surface texture can be tailored to support the desired image of the product or brand. The product can be placed in an environment that emphasizes its premium status or create an abstract visual background that directs attention to the important details.

When the visuality is striking and appealing, the product stays in the customer's mind and strengthens the brand's image as a leader. For example, in an online store, such a 3D product animation can be a decisive factor for a customer choosing your product over a competitor's.

Illustrating Functionality

For many products, it is functionality that sets them apart from competitors. A 3D product animation can show moving parts, mechanisms, and usage phases in detail. If it's a machine, it can illustrate how the flow moves through it; if the product is aimed at consumers, usage scenarios can be presented realistically yet controlled.

The advantage of 3D animation is that everything can be accelerated, slowed down, magnified, and presented visually without the limitations of physical description. This makes product presentation convincing and helps the customer see concretely why this solution is the best.

Internal Structure if Needed

Not all companies want to reveal the internal structure of their product – and that’s why the flexibility of 3D animation is a valuable advantage. If necessary, the internal structure can be opened up in detail, for example, in B2B presentations, where the customer’s purchasing decision depends on understanding the technical aspects of the product. On the other hand, in a 3D animation, only part of the structure can be shown, leaving certain points "hidden" or styling them more generally.

This allows for complete control over what information is shared and what is not. Thus, the company can provide enough information about the product to convince the customer while also protecting its own expertise and competitive advantage.

Multi-Channel Use

A single 3D animated product presentation adapts to numerous different channels. A longer 60–90 second 3D product video can be made for websites, short clips of 6–20 seconds for social media, a search engine optimized product presentation for YouTube, and a looping version without sound for trade shows. The same 3D model can also be adapted into still images for brochures, PDF materials, and online stores.

This versatility makes a single production a highly cost-effective investment that serves sales and marketing in many different contexts for years to come.

Cost-Effectiveness and Updatability

In traditional video production, creating a new version always requires filming arrangements, people, locations, and schedules. In the case of 3D animation, updates are significantly more flexible: once the model of the product has been created, it can be modified and updated without new shoots.

If, for example, a new feature or color option is added to a product, it can be presented quickly just by updating the model. This saves both time and money and ensures that marketing materials remain up to date.

Improving Customer Experience

The modern customer wants clear and concrete information about a product even before making a purchase decision. A 3D product video offers just this – it presents the product realistically, yet attractively. The customer can see how the product functions in practice, what benefits it has, and why it should be chosen.

This increases trust, reduces uncertainty, and also decreases returns as the customer gets a realistic view of the product in advance. As a result, the customer experience improves, and the brand gains more loyal customers.

Supporting Sales

A 3D animated product presentation is an effective sales tool. At trade shows, it stops passersby and invites them to explore the product more closely. In customer meetings, a short 3D product animation quickly concretizes the benefits and helps the salesperson keep the presentation clear. In remote meetings, a 3D product video is easy to share on screen and ensures that the customer understands the product's value immediately.

Additionally, different versions can be created for sales support materials: short clips for presentations, still images for proposals, and branded animations for presentations. This way, the same content supports the sales process from start to finish.

Strengthening the Brand

A high-quality 3D product animation communicates professionalism, reliability, and innovation. When your product is presented in a top-notch visual manner, it reflects on the brand of the entire company. The customer feels that the company invests in quality and is a leader in its field.

This can be a decisive factor in a competitive situation: when two similar products compete for the customer’s attention, the brand that presents its product with a 3D animated presentation stands out and stays in mind.


Read more about the benefits

Clarity and Understandability

Many products are difficult for customers to grasp based solely on text, images, or even video footage. A 3D animated product presentation makes even the most complex products easy to understand. The animation can illustrate step by step how the product works, what problem it solves, and why it is beneficial to the customer.

For example, with a technical device, one can first show the whole, then zoom in on one critical part, and finally highlight how this part improves performance. This allows the viewer to quickly get an overview and make decisions confidently.

Visual Impact

A 3D animation created for a product gives complete control over its visual appearance. Every reflection, gloss, material, and surface texture can be tailored to support the desired image of the product or brand. The product can be placed in an environment that emphasizes its premium status or create an abstract visual background that directs attention to the important details.

When the visuality is striking and appealing, the product stays in the customer's mind and strengthens the brand's image as a leader. For example, in an online store, such a 3D product animation can be a decisive factor for a customer choosing your product over a competitor's.

Illustrating Functionality

For many products, it is functionality that sets them apart from competitors. A 3D product animation can show moving parts, mechanisms, and usage phases in detail. If it's a machine, it can illustrate how the flow moves through it; if the product is aimed at consumers, usage scenarios can be presented realistically yet controlled.

The advantage of 3D animation is that everything can be accelerated, slowed down, magnified, and presented visually without the limitations of physical description. This makes product presentation convincing and helps the customer see concretely why this solution is the best.

Internal Structure if Needed

Not all companies want to reveal the internal structure of their product – and that’s why the flexibility of 3D animation is a valuable advantage. If necessary, the internal structure can be opened up in detail, for example, in B2B presentations, where the customer’s purchasing decision depends on understanding the technical aspects of the product. On the other hand, in a 3D animation, only part of the structure can be shown, leaving certain points "hidden" or styling them more generally.

This allows for complete control over what information is shared and what is not. Thus, the company can provide enough information about the product to convince the customer while also protecting its own expertise and competitive advantage.

Multi-Channel Use

A single 3D animated product presentation adapts to numerous different channels. A longer 60–90 second 3D product video can be made for websites, short clips of 6–20 seconds for social media, a search engine optimized product presentation for YouTube, and a looping version without sound for trade shows. The same 3D model can also be adapted into still images for brochures, PDF materials, and online stores.

This versatility makes a single production a highly cost-effective investment that serves sales and marketing in many different contexts for years to come.

Cost-Effectiveness and Updatability

In traditional video production, creating a new version always requires filming arrangements, people, locations, and schedules. In the case of 3D animation, updates are significantly more flexible: once the model of the product has been created, it can be modified and updated without new shoots.

If, for example, a new feature or color option is added to a product, it can be presented quickly just by updating the model. This saves both time and money and ensures that marketing materials remain up to date.

Improving Customer Experience

The modern customer wants clear and concrete information about a product even before making a purchase decision. A 3D product video offers just this – it presents the product realistically, yet attractively. The customer can see how the product functions in practice, what benefits it has, and why it should be chosen.

This increases trust, reduces uncertainty, and also decreases returns as the customer gets a realistic view of the product in advance. As a result, the customer experience improves, and the brand gains more loyal customers.

Supporting Sales

A 3D animated product presentation is an effective sales tool. At trade shows, it stops passersby and invites them to explore the product more closely. In customer meetings, a short 3D product animation quickly concretizes the benefits and helps the salesperson keep the presentation clear. In remote meetings, a 3D product video is easy to share on screen and ensures that the customer understands the product's value immediately.

Additionally, different versions can be created for sales support materials: short clips for presentations, still images for proposals, and branded animations for presentations. This way, the same content supports the sales process from start to finish.

Strengthening the Brand

A high-quality 3D product animation communicates professionalism, reliability, and innovation. When your product is presented in a top-notch visual manner, it reflects on the brand of the entire company. The customer feels that the company invests in quality and is a leader in its field.

This can be a decisive factor in a competitive situation: when two similar products compete for the customer’s attention, the brand that presents its product with a 3D animated presentation stands out and stays in mind.


Read more about the benefits

Clarity and Understandability

Many products are difficult for customers to grasp based solely on text, images, or even video footage. A 3D animated product presentation makes even the most complex products easy to understand. The animation can illustrate step by step how the product works, what problem it solves, and why it is beneficial to the customer.

For example, with a technical device, one can first show the whole, then zoom in on one critical part, and finally highlight how this part improves performance. This allows the viewer to quickly get an overview and make decisions confidently.

Visual Impact

A 3D animation created for a product gives complete control over its visual appearance. Every reflection, gloss, material, and surface texture can be tailored to support the desired image of the product or brand. The product can be placed in an environment that emphasizes its premium status or create an abstract visual background that directs attention to the important details.

When the visuality is striking and appealing, the product stays in the customer's mind and strengthens the brand's image as a leader. For example, in an online store, such a 3D product animation can be a decisive factor for a customer choosing your product over a competitor's.

Illustrating Functionality

For many products, it is functionality that sets them apart from competitors. A 3D product animation can show moving parts, mechanisms, and usage phases in detail. If it's a machine, it can illustrate how the flow moves through it; if the product is aimed at consumers, usage scenarios can be presented realistically yet controlled.

The advantage of 3D animation is that everything can be accelerated, slowed down, magnified, and presented visually without the limitations of physical description. This makes product presentation convincing and helps the customer see concretely why this solution is the best.

Internal Structure if Needed

Not all companies want to reveal the internal structure of their product – and that’s why the flexibility of 3D animation is a valuable advantage. If necessary, the internal structure can be opened up in detail, for example, in B2B presentations, where the customer’s purchasing decision depends on understanding the technical aspects of the product. On the other hand, in a 3D animation, only part of the structure can be shown, leaving certain points "hidden" or styling them more generally.

This allows for complete control over what information is shared and what is not. Thus, the company can provide enough information about the product to convince the customer while also protecting its own expertise and competitive advantage.

Multi-Channel Use

A single 3D animated product presentation adapts to numerous different channels. A longer 60–90 second 3D product video can be made for websites, short clips of 6–20 seconds for social media, a search engine optimized product presentation for YouTube, and a looping version without sound for trade shows. The same 3D model can also be adapted into still images for brochures, PDF materials, and online stores.

This versatility makes a single production a highly cost-effective investment that serves sales and marketing in many different contexts for years to come.

Cost-Effectiveness and Updatability

In traditional video production, creating a new version always requires filming arrangements, people, locations, and schedules. In the case of 3D animation, updates are significantly more flexible: once the model of the product has been created, it can be modified and updated without new shoots.

If, for example, a new feature or color option is added to a product, it can be presented quickly just by updating the model. This saves both time and money and ensures that marketing materials remain up to date.

Improving Customer Experience

The modern customer wants clear and concrete information about a product even before making a purchase decision. A 3D product video offers just this – it presents the product realistically, yet attractively. The customer can see how the product functions in practice, what benefits it has, and why it should be chosen.

This increases trust, reduces uncertainty, and also decreases returns as the customer gets a realistic view of the product in advance. As a result, the customer experience improves, and the brand gains more loyal customers.

Supporting Sales

A 3D animated product presentation is an effective sales tool. At trade shows, it stops passersby and invites them to explore the product more closely. In customer meetings, a short 3D product animation quickly concretizes the benefits and helps the salesperson keep the presentation clear. In remote meetings, a 3D product video is easy to share on screen and ensures that the customer understands the product's value immediately.

Additionally, different versions can be created for sales support materials: short clips for presentations, still images for proposals, and branded animations for presentations. This way, the same content supports the sales process from start to finish.

Strengthening the Brand

A high-quality 3D product animation communicates professionalism, reliability, and innovation. When your product is presented in a top-notch visual manner, it reflects on the brand of the entire company. The customer feels that the company invests in quality and is a leader in its field.

This can be a decisive factor in a competitive situation: when two similar products compete for the customer’s attention, the brand that presents its product with a 3D animated presentation stands out and stays in mind.


What does a 3D animation for the product cost?

The price of the 3D animation created for the product is always determined based on the scope, duration, style, and complexity of the content of the project. In product presentations, animations can be simple illustrations lasting a few seconds or extensive pieces that visually highlight all the features and uses of your product in an impactful way.

Factors affecting pricing include:

  • Visualization method – is a photorealistic, technical, simplified, or stylized style chosen

  • Duration and content – how long the animation is needed and what all is to be highlighted

  • Scope of modeling – are new 3D models made or existing materials utilized

  • Target audience and purpose – is it for sales, launch, trade shows, websites, or perhaps material aimed at investors

Since every project is unique, the exact price is always defined according to needs. However, a 3D animation created for the product is often a cost-effective solution since the same material can be used across multiple channels – for example, in marketing videos, on websites, in social media content, as still images, and in presentation materials.

Our 3D animation process

  1. Understanding Needs – we outline the project's objectives, target audience, and key messages that we want to convey through the animation.

  2. Ideation and Proposal – we suggest a suitable implementation method and deliver a clear proposal.

  3. Script and Planning – we create the structure, flow, and timeline on which the animation is based.

  4. Modeling and Visualization – products, details, and environments are built into 3D models, and the first presentation images are produced.

  5. Animation and Implementation – motion, camera angles, lighting, and details are added to ensure the content is communicated clearly and impactfully.

  6. Sound Design – we finalize the overall experience with an audio landscape: music, voice-over, and possible sound effects that support the message and create atmosphere.

  7. Completed 3D Animation – we render and post-process the 3D animation, after which it is delivered in file formats suitable for various channels.

What kind of partner is needed for the implementation of a 3D animated product presentation?

Characteristics of a Reliable 3D Animation Partner

  • Solid technical expertise combined with visual creativity

  • Commercial understanding and clear goal-oriented thinking – animation supports business objectives, not just aesthetic values

  • Extensive experience across different sectors and good references

  • Clear pricing and budget adherence – the client knows the costs in advance without surprises

  • Professional project management and schedule reliability – the project proceeds as planned and is completed on time

  • Customer-centric service attitude and smooth communication – collaboration is straightforward, flexible, and trustworthy

Why choose us?

When the goal is to make your product understandable, interesting, and attractive, Dimedia combines technical expertise, creative storytelling, and commercial insight. Our animators master both engineering precision and marketing requirements – thus, the final result is both visually convincing and supportive of sales.

With Dimedia, your product can be presented in many ways: photorealistically accurate, stylized, or even simplified – always according to the target audience and purpose. From the same material, it is possible to efficiently create videos, still images, and presentation materials, ensuring that the investment works across multiple channels and sustainably.