the prices of animations

The price of animation is the first question for many clients when planning a project. The final cost always depends on several factors: the length of the project, the visual style, the script, the complexity of the animation, and the purpose of the video. Therefore, a single price tag cannot be set – instead, each project is tailored to meet the client's goals and budget.

Animation is an investment that pays off in many forms. It clarifies the message, increases memorability, and makes an impression on the audience in a way that mere text or an image cannot. Additionally, the versatility of animation is a significant advantage: the same video can serve equally well as an animation for a product, animation for a company, animation for a service, or even as an animation for an idea and an animation for a concept.

Why is animation a cost-effective investment?

It is often assumed that animation is expensive and burdensome to execute. In reality, it can be the most cost-effective option when considering its benefits. Animation can illustrate things that would be impossible to capture with a traditional camera: for example, invisible processes, complex service chains, or abstract concepts.

Moreover, animation does not age as quickly as recorded material. For instance, when personnel changes, the physical environment changes, or the product receives minor updates, an animation for a concept or an animation for a service can be easily updated without a new filming project. This makes it a long-lasting and cost-effective tool for marketing and communication.

What factors influence the price of animation?

Project Scope

The scope of the animation directly affects the costs. A small intro animation, where, for example, the company's logo is animated, can be completed quickly and inexpensively. In contrast, a multi-minute animation for a product that details the features and benefits of the product requires more work steps and a longer production time.

The same applies to extensive animations for a company, where storytelling, brand image, and several different scenes combine. The more stages required – script, storyboard, graphic design, animation, and post-production – the greater the total budget will be.

Visual Style

The style of the animation is one of the biggest determinants of price. A clear and minimalist infographic animation is quicker to produce than a detailed, character-driven, or 3D-element-containing animation.

If the goal is to create a simple and clear animation for a service illustrating, for example, the use of a digital application, the price will remain moderate. In contrast, a visually rich and character-based animation for an idea or animation for a concept requires more planning, illustration, and animation work, which raises the cost.

Complexity of Content

The more complex the topic to be explained, the more time is consumed in planning and animation. If the aim is to create a simple animation for a product showcasing the basic features of the product, the work proceeds straightforwardly.

However, if there is a desire to explain a complex service path, illustrate technical details, or describe an abstract business concept, such as an animation for a concept, the workload increases. At that point, animators must plan several visual layers and ensure that the message remains clear to the viewer.

Purpose of Use

The intended purpose strongly guides the budget. A short and engaging animation for a product can be effectively executed for websites or social media channels.

A broader animation for a company, which builds brand image and tells the company's story, requires more investment in visual style and script. Similarly, an animation for a service used in sales presentations and client meetings is often longer and more informative, which increases the price.

In the case of an animation for an idea aimed at investors or stakeholders, the goal is to persuade and stand out. This requires high-quality design, which is also reflected in the cost.

Duration and Animation Stages

The longer the animation, the more time it requires. A short animation for a product can often be completed within a few weeks, but a multi-layered animation for a company or animation for a concept may require several months of work.

Furthermore, the complexity of the animation stages affects the price: simple sliding elements are completed quickly, but character movements, synchronized sound design, and multi-layered graphics increase the costs.

The Development of Technology Brings Efficiency

Current animation software and production processes are making high-quality execution increasingly cost-effective. At Dimedia, we utilize the latest tools and methods, enabling us to deliver both light animations for a service and extensive animations for a company cost-effectively.

Our long experience helps us find the balance between budget and quality. Our goal is always to create an animation that provides the client with more value than what is invested in it.