Animation for the product
For effective product presentation, marketing, and sales
Animation is an agile and cost-effective way to showcase your product in a way that stands out and stays in memory. While 3D animation is often a more massive and detailed solution, animation is a visually lighter but still effective tool for marketing and communication.
The animations produced by Dimedia fully adapt to the look of your product, company, and brand. We utilize existing graphic material as needed and create moving images based on it that work equally well on websites, social media, and in presentations. With animation, even a complex product can be explained simply and attractively.
Are you interested in hearing how we could create a distinctive animation for your product?
Would you like an animated video for your product that grabs attention and prompts action?
Examples of animations we have implemented for products
Animation is one of the most effective ways to clearly and engagingly present the features of a product. It illustrates things that a static image or plain text cannot convey – for example, the product's functionalities, usage scenarios, or competitive advantages. Visuals combined with movement make the message understandable and easily memorable.
Additionally, animation offers agility and cost-effectiveness. It can be implemented quickly by utilizing existing graphic materials, resulting in a final product that is fully aligned with your brand's identity. Animation is equally suitable for websites, social media, and trade show displays, and its style can range from merely professional to playfully inviting – always according to your needs.
Why does animation serve your product best?
Clarifies even the most complex product – the animation illustrates things that a mere image or text cannot convey.
Highlights the key features – you can bring attention to the specific details that set your product apart from competitors.
Stays in mind better – an engaging visual appearance and captivating animation make your product easily memorable.
Stands out from the crowd – the animation brings modern visuality that distinguishes you from the static communication of competitors.
Completely reflective of your brand – the style can be minimalistic, professional, humorous, or playful – always in line with your image.
Malleability, versatility, and cost-effectiveness
Agile and cost-effective – faster to implement and cheaper than many other video productions, yet still high quality.
Ability to effectively utilize existing material – logos, icons, and existing graphics can be animated cost-effectively.
Suitable for all channels – websites, social media, online stores, sales presentations, and trade shows.
Long-lasting investment – animation does not age as quickly as video footage, but remains effective for a long time.
Replicable and editable – the same animation can be easily updated without new shooting arrangements.
Animation is a versatile tool in product marketing, advertising, and communication.
The animation created for the product is one of the most effective ways to highlight the product's benefits, features, and uses. An animated product presentation makes even the most complex product easy to understand and appealing – in a way that is remembered better than just an image or text. With moving images, you can clearly convey the message and deliver it to the right target audience, whether it's a new customer, a retailer, or a trade show visitor.
At the same time, product animation is a cost-effective and versatile solution. The same content can be utilized on websites, in online stores, on social media, in promotional videos, and at trade show events – and can be tailored for different markets or languages. The animations created by Dimedia fully adapt to your brand's image, whether they are formal and clear or bold and playful.
The product presentation implemented as an animation adapts to many.
Sales support materials
Product presentations on web pages and homepage highlights
Illustrative animations for e-commerce product pages
Social media ads (Instagram, TikTok, LinkedIn, YouTube)
Digital banners and display ads
Product launches and campaign videos
Display content for trade shows and events
Sales presentations and supporting materials for customer meetings
Product instructions and tutorial videos
Newsletters and customer communications
International versions in different languages and markets
Internal communication within the company and employee training
Brand-supporting narrative product animations
The benefits of animation for your product presentation, marketing, and advertising
Animation for the product is not only a visually appealing solution but also brings concrete benefits for the product's presentation, marketing, and sales. With moving images, complex ideas can be simplified, customer interest can be sparked, and messages can be conveyed clearly in just a few seconds – in a way that stays in memory.
When your product is presented in an animated product presentation, it stands out from competitors and attracts customers to delve into its benefits. Animation works just as well on websites, e-commerce platforms, and social media as it does in sales situations and trade shows. At the same time, it is a cost-effective and long-lasting investment that can be tailored to different target groups and markets.
Why should you implement animation for your product?
Makes the complex simple – clearly illustrates the features and benefits of the product
Increases interest and memorability – moving images stick in the mind better than static material
Distinguishes from competitors – a modern and brand-consistent animation provides a competitive edge
Enhances marketing across various channels – the same animation works on websites, social media, online stores, and trade shows
Supports sales and purchasing decisions – clear product animation removes hesitation and strengthens trust
Agile and cost-effective – can be implemented quickly by leveraging existing graphics
Reinforces brand communication – animation fully adapts to the company's visual identity and style
Extends the lifespan of content – easy to update for different languages and markets without new production
What does the animation implemented for the product cost?
The price of animation is determined by the scope of the project, the chosen style, the duration of the video, and the amount of detail. This is a flexible solution that scales from lightweight social media videos to larger product presentations and campaigns.
Since animations are often visually lighter and quicker to produce than 3D animations, they provide a cost-effective way to create high-quality and brand-aligned content. The animation can be built from a completely new look or utilize existing graphic material.
An animated product presentation is often an investment that pays for itself due to its versatility. The same content works on websites, online stores, social media, and at trade shows – and it can be easily updated for different markets or languages without new full-scale production.
Our animation process
Understanding needs – we outline the project's goal, target audience, and messages that we want to convey through the animation.
Ideation and proposal – we suggest a suitable implementation method and provide a clear proposal.
Script and planning – we create the structure, flow, and timeline based on which the animation will be realized.
Visual appearance and graphic design – we design the visual appearance of the animation and create all necessary graphic materials.
Animation – we animate all necessary graphics and details to effectively present the desired story.
Sound design – we design the soundscape of the animation, implement suitable music for the overall piece, and add supporting sound effects, as well as perform voice-over recordings if necessary.
Finished animation – we post-process the animation and master the video into an audiovisual whole, which is then delivered in formats suitable for various channels.
What kind of partner is needed for the implementation of an animated product presentation?
Characteristics of a Reliable Animation Partner
Strong technical expertise combined with visual creativity
Commercial understanding and clear goal-oriented thinking – animation supports business objectives, not just aesthetic values
Extensive experience across different industries and good references
Clear pricing and budget adherence – the client knows the costs in advance without surprises
Professional project management and schedule reliability – the project progresses as planned and is completed on time
Customer-centric service attitude and smooth communication – collaboration is straightforward, flexible, and trustworthy
Why choose us as the implementer of the product animation?
Dimedia combines creative design, technical expertise, and an understanding of marketing. We create animations always in accordance with the client's brand and objectives. Our strength lies in the ability to produce visually appealing and high-quality animations that are not just eye-catching, but genuinely serve sales, marketing, and communication.
Dimedia is accustomed to working with various companies and products. We are able to implement animations cost-effectively and flexibly. Our clients appreciate that we deliver ready content that can be used immediately across many channels – on websites, social media, at trade shows, and in sales materials. With Dimedia, you gain a partner who understands the whole and makes animation a part of effective marketing.