Animaatio yritykselle

Animation for the company

Distinct presentation, marketing, and communication of a company or service

Animation is an effective way to make a company's and service's communication clear, engaging, and easily understandable. It helps to stand out from competitors, condense even complex matters into an appealing story, and convey a message in a memorable way.

Whether it's marketing, presentations, training, or internal communication, animation gives a company and service a modern and convincing look. The animations produced by Dimedia are designed to support the brand, engage the target audience, and influence in the desired way.

Are you interested in hearing how we could implement a distinctive animation for your company?

Would you like an animation for your company that grabs attention and prompts action?

Examples of animations we have implemented for companies and service presentations.

Presentation video

Animation

Elenia

Animated corporate video

Animated corporate video - Elenia Säävarma

Presentation video

Animation

Elenia

Animated corporate video

Animated corporate video - Elenia Säävarma

Presentation video

Animation

Elenia

Animated corporate video

Animated corporate video - Elenia Säävarma

Corporate video

Animation

HSL - Helsinki Region Transport

Digital studies

Animation for the company - HSL Digital studies

Corporate video

Animation

HSL - Helsinki Region Transport

Digital studies

Animation for the company - HSL Digital studies

Corporate video

Animation

HSL - Helsinki Region Transport

Digital studies

Animation for the company - HSL Digital studies

Corporate video

Animation

Medfiles

Corporate video

Animated corporate video - Medfiles

Corporate video

Animation

Medfiles

Corporate video

Animated corporate video - Medfiles

Corporate video

Animation

Medfiles

Corporate video

Animated corporate video - Medfiles

Presentation video

Animation

Statistics Finland

National accounts

Animation - presentation video and explainer video - Statistics Finland National Accounts

Presentation video

Animation

Statistics Finland

National accounts

Animation - presentation video and explainer video - Statistics Finland National Accounts

Presentation video

Animation

Statistics Finland

National accounts

Animation - presentation video and explainer video - Statistics Finland National Accounts

Presentation video

Animation

Finnpark

Service presentation

Animation for service presentation - Finnpark parking

Presentation video

Animation

Finnpark

Service presentation

Animation for service presentation - Finnpark parking

Presentation video

Animation

Finnpark

Service presentation

Animation for service presentation - Finnpark parking

Presentation video

Animation + 3D animation

Piristeel

Steel your life

Animation and animated product presentation - Piristeel Steel to your life

Presentation video

Animation + 3D animation

Piristeel

Steel your life

Animation and animated product presentation - Piristeel Steel to your life

Presentation video

Animation + 3D animation

Piristeel

Steel your life

Animation and animated product presentation - Piristeel Steel to your life

Why animation for a company or service?

Why animation for a company or service?

Animation provides companies and services with a versatile way to communicate and stand out. It can illustrate concepts that are difficult to explain with words or traditional video. Animation makes complex processes understandable, builds credibility, and gives the brand a modern, innovative appearance.

Furthermore, animation works excellently across various channels – on websites, social media, events, and training sessions. It is a time- and location-independent solution that effectively reaches the audience and leaves a lasting memory.

Why does animation make your service and business understandable and interesting?

  • Stands Out from Competitors – animation gives your message a visual identity that is memorable and highlights the uniqueness of your company.

  • Simplifies Complex Services – condenses processes and workflows into a clear and understandable story.

  • Builds Credibility and Trust – animation gives the company a modern and professional impression.

  • Strengthens the Brand – visually cohesive and stylish animation supports the company's identity and communicates its values.

  • Enhances Communication Internally and Externally – suitable for both employee training and customer communication.

  • Engages and Captivates Customers – animation attracts the viewer's focus and effectively conveys the message across different channels.

  • Suitable for Various Purposes – works for marketing, events, sales materials, websites, and social media.

  • Scalable to Different Target Groups – can be designed for different language versions and targeted according to customer needs.

  • Extends the Lifespan of the Message – animation retains its relevance longer than many other forms of marketing.

Animation is a versatile tool in corporate communication.

The true power of animation lies in its limitless applications. When clarity, visual appeal, and storytelling combine with the same content, the communication of a company or service takes on a whole new dimension. Animation can make the operating principles of a service easily understandable, bring the brand story to life, engage customers, and facilitate employee training.

It serves as an impressive attraction at trade shows as well as content for websites and social media. In sales situations, animation concretizes the solution, and in customer service, it can save time and improve the customer experience. It's not just about communication – it's about an impactful way to stand out, convince, and leave a lasting impression on the audience.

How does animation add value to a business and service?

  • Clear and engaging presentation of services – illustrates what you offer and why it is beneficial for the customer.

  • Supporting sales – concretizes the solution and builds trust in the purchasing decision.

  • Bringing brand and company story to life – highlights values, identity, and vision in a memorable way.

  • Impressive content for fairs and events – captures the audience and makes presentations impactful.

  • Attractive content for websites and social media – increases engagement and improves message recall.

  • Persuasive investor and partner presentations – summarize the business model and highlight competitive advantage.

  • Illustrating customer journeys and processes – condenses complex steps into an understandable whole.

  • Enhancing training and orientation materials – accelerates learning and reduces mistakes.

  • Customer service instruction and support videos – answer the most common questions and save customer service time.

Read more about the applications

Introduction to the service's operating principle

Many services consist of several stages or technically complex parts that are difficult to explain with text or traditional video. An animation created for the service offers the opportunity to break down the service into clear visual stages, allowing the customer to quickly understand what is happening and why. For example, the digital interface of a banking service, a healthcare service pathway, or the flow of a logistics solution can be clearly illustrated in a matter of minutes. When customers quickly grasp how the service works and what benefits it provides, the purchasing decision becomes easier, and the value of the service is concretized.

Visualizing the brand and company story

A company's identity is built on stories, values, and vision. Plain text is often not enough to make these aspects feel alive and evoke emotions. With an animated company presentation, the history, values, and future direction of the company can be conveyed in a visual format that sticks in the memory. For example, a startup can use animation to express the passion of the founding team and their problem-solving, whereas an established company can emphasize reliability and long-term customer relationships. Visualizing the story makes the brand more human and facilitates identification.

Illustrating the customer journey and processes

A complex customer journey or service process may seem daunting to the customer. When the process is broken down into clear stages through animation—from initiation to service use and aftercare—the whole becomes easily understandable. This increases trust, as the customer sees what will happen and at what stage they are involved. For instance, a healthcare provider can illustrate the treatment pathway from diagnosis to care, or an IT service company can describe the implementation process step by step. Such visualization reduces uncertainty and enhances the customer experience.

Training for staff and customers

Training is often costly and time-consuming, especially if the same information needs to be repeated to multiple individuals. Animation serves as training material that is always available and easily shareable. For example, safety instructions, software usage guidance, or customer service processes can be effectively explained using animation. Visual learning speeds up information retention and reduces mistakes, and the same animation can serve both new employees during onboarding and customers during guidance.

Instructional and support videos for customer service

Customer service often becomes burdened by repetitive questions that could be resolved in advance. Animations serve as excellent support videos for frequently asked questions. They can guide users, for example, in using an online service, installing a device, or navigating the stages of an ordering process. Customers receive assistance immediately, regardless of time and place, which improves customer satisfaction and reduces the number of inquiries. At the same time, the company saves costs and can serve its customers more efficiently.

Investor and partnership presentations

When trying to convince investors, financiers, or strategic partners, a traditional PowerPoint presentation is not always sufficient. An animation created for the company can succinctly summarize the business model, visualize market opportunities, and highlight competitive advantages in a way that makes an impact. For example, new technology can be demonstrated in terms of how it works, market growth can be illustrated with clear graphic animations, and future vision can be brought to life convincingly. This gives the company a professional and convincing appearance, which increases trust and interest.

Trade shows and events

Gaining attention at trade shows and events is crucial. A large screen displaying visually striking animation captures the attention of passersby more effectively than a simple roll-up or printed brochure. Through animation, the company’s core message can be conveyed in seconds, encouraging visitors to learn more. Such content supports the sales team, makes the booth modern and distinctive, and enhances the return on event investment.

Websites and social media content

In digital channels, content constantly competes for attention. Animation is one of the best ways to stand out and increase engagement. An animation added to a website can prolong visitor time and clarify the service offer. On social media, short, easily shareable animations spread effectively and reach new customers. They can also be targeted at different audience segments with different language versions and visual styles.

Sales materials and proposal processes

In a sales situation, it is important to quickly help the customer understand the benefits of a solution. Animation supports the salesperson by clearly and convincingly illustrating the value of the product or service. In the proposal phase, it can concretize the solution to the customer's environment, reduce uncertainties, and build trust. This enhances the likelihood of a successful close and strengthens the customer relationship even before the contract is signed.

Read more about the applications

Introduction to the service's operating principle

Many services consist of several stages or technically complex parts that are difficult to explain with text or traditional video. An animation created for the service offers the opportunity to break down the service into clear visual stages, allowing the customer to quickly understand what is happening and why. For example, the digital interface of a banking service, a healthcare service pathway, or the flow of a logistics solution can be clearly illustrated in a matter of minutes. When customers quickly grasp how the service works and what benefits it provides, the purchasing decision becomes easier, and the value of the service is concretized.

Visualizing the brand and company story

A company's identity is built on stories, values, and vision. Plain text is often not enough to make these aspects feel alive and evoke emotions. With an animated company presentation, the history, values, and future direction of the company can be conveyed in a visual format that sticks in the memory. For example, a startup can use animation to express the passion of the founding team and their problem-solving, whereas an established company can emphasize reliability and long-term customer relationships. Visualizing the story makes the brand more human and facilitates identification.

Illustrating the customer journey and processes

A complex customer journey or service process may seem daunting to the customer. When the process is broken down into clear stages through animation—from initiation to service use and aftercare—the whole becomes easily understandable. This increases trust, as the customer sees what will happen and at what stage they are involved. For instance, a healthcare provider can illustrate the treatment pathway from diagnosis to care, or an IT service company can describe the implementation process step by step. Such visualization reduces uncertainty and enhances the customer experience.

Training for staff and customers

Training is often costly and time-consuming, especially if the same information needs to be repeated to multiple individuals. Animation serves as training material that is always available and easily shareable. For example, safety instructions, software usage guidance, or customer service processes can be effectively explained using animation. Visual learning speeds up information retention and reduces mistakes, and the same animation can serve both new employees during onboarding and customers during guidance.

Instructional and support videos for customer service

Customer service often becomes burdened by repetitive questions that could be resolved in advance. Animations serve as excellent support videos for frequently asked questions. They can guide users, for example, in using an online service, installing a device, or navigating the stages of an ordering process. Customers receive assistance immediately, regardless of time and place, which improves customer satisfaction and reduces the number of inquiries. At the same time, the company saves costs and can serve its customers more efficiently.

Investor and partnership presentations

When trying to convince investors, financiers, or strategic partners, a traditional PowerPoint presentation is not always sufficient. An animation created for the company can succinctly summarize the business model, visualize market opportunities, and highlight competitive advantages in a way that makes an impact. For example, new technology can be demonstrated in terms of how it works, market growth can be illustrated with clear graphic animations, and future vision can be brought to life convincingly. This gives the company a professional and convincing appearance, which increases trust and interest.

Trade shows and events

Gaining attention at trade shows and events is crucial. A large screen displaying visually striking animation captures the attention of passersby more effectively than a simple roll-up or printed brochure. Through animation, the company’s core message can be conveyed in seconds, encouraging visitors to learn more. Such content supports the sales team, makes the booth modern and distinctive, and enhances the return on event investment.

Websites and social media content

In digital channels, content constantly competes for attention. Animation is one of the best ways to stand out and increase engagement. An animation added to a website can prolong visitor time and clarify the service offer. On social media, short, easily shareable animations spread effectively and reach new customers. They can also be targeted at different audience segments with different language versions and visual styles.

Sales materials and proposal processes

In a sales situation, it is important to quickly help the customer understand the benefits of a solution. Animation supports the salesperson by clearly and convincingly illustrating the value of the product or service. In the proposal phase, it can concretize the solution to the customer's environment, reduce uncertainties, and build trust. This enhances the likelihood of a successful close and strengthens the customer relationship even before the contract is signed.

Read more about the applications

Introduction to the service's operating principle

Many services consist of several stages or technically complex parts that are difficult to explain with text or traditional video. An animation created for the service offers the opportunity to break down the service into clear visual stages, allowing the customer to quickly understand what is happening and why. For example, the digital interface of a banking service, a healthcare service pathway, or the flow of a logistics solution can be clearly illustrated in a matter of minutes. When customers quickly grasp how the service works and what benefits it provides, the purchasing decision becomes easier, and the value of the service is concretized.

Visualizing the brand and company story

A company's identity is built on stories, values, and vision. Plain text is often not enough to make these aspects feel alive and evoke emotions. With an animated company presentation, the history, values, and future direction of the company can be conveyed in a visual format that sticks in the memory. For example, a startup can use animation to express the passion of the founding team and their problem-solving, whereas an established company can emphasize reliability and long-term customer relationships. Visualizing the story makes the brand more human and facilitates identification.

Illustrating the customer journey and processes

A complex customer journey or service process may seem daunting to the customer. When the process is broken down into clear stages through animation—from initiation to service use and aftercare—the whole becomes easily understandable. This increases trust, as the customer sees what will happen and at what stage they are involved. For instance, a healthcare provider can illustrate the treatment pathway from diagnosis to care, or an IT service company can describe the implementation process step by step. Such visualization reduces uncertainty and enhances the customer experience.

Training for staff and customers

Training is often costly and time-consuming, especially if the same information needs to be repeated to multiple individuals. Animation serves as training material that is always available and easily shareable. For example, safety instructions, software usage guidance, or customer service processes can be effectively explained using animation. Visual learning speeds up information retention and reduces mistakes, and the same animation can serve both new employees during onboarding and customers during guidance.

Instructional and support videos for customer service

Customer service often becomes burdened by repetitive questions that could be resolved in advance. Animations serve as excellent support videos for frequently asked questions. They can guide users, for example, in using an online service, installing a device, or navigating the stages of an ordering process. Customers receive assistance immediately, regardless of time and place, which improves customer satisfaction and reduces the number of inquiries. At the same time, the company saves costs and can serve its customers more efficiently.

Investor and partnership presentations

When trying to convince investors, financiers, or strategic partners, a traditional PowerPoint presentation is not always sufficient. An animation created for the company can succinctly summarize the business model, visualize market opportunities, and highlight competitive advantages in a way that makes an impact. For example, new technology can be demonstrated in terms of how it works, market growth can be illustrated with clear graphic animations, and future vision can be brought to life convincingly. This gives the company a professional and convincing appearance, which increases trust and interest.

Trade shows and events

Gaining attention at trade shows and events is crucial. A large screen displaying visually striking animation captures the attention of passersby more effectively than a simple roll-up or printed brochure. Through animation, the company’s core message can be conveyed in seconds, encouraging visitors to learn more. Such content supports the sales team, makes the booth modern and distinctive, and enhances the return on event investment.

Websites and social media content

In digital channels, content constantly competes for attention. Animation is one of the best ways to stand out and increase engagement. An animation added to a website can prolong visitor time and clarify the service offer. On social media, short, easily shareable animations spread effectively and reach new customers. They can also be targeted at different audience segments with different language versions and visual styles.

Sales materials and proposal processes

In a sales situation, it is important to quickly help the customer understand the benefits of a solution. Animation supports the salesperson by clearly and convincingly illustrating the value of the product or service. In the proposal phase, it can concretize the solution to the customer's environment, reduce uncertainties, and build trust. This enhances the likelihood of a successful close and strengthens the customer relationship even before the contract is signed.

Read more about the applications

Introduction to the service's operating principle

Many services consist of several stages or technically complex parts that are difficult to explain with text or traditional video. An animation created for the service offers the opportunity to break down the service into clear visual stages, allowing the customer to quickly understand what is happening and why. For example, the digital interface of a banking service, a healthcare service pathway, or the flow of a logistics solution can be clearly illustrated in a matter of minutes. When customers quickly grasp how the service works and what benefits it provides, the purchasing decision becomes easier, and the value of the service is concretized.

Visualizing the brand and company story

A company's identity is built on stories, values, and vision. Plain text is often not enough to make these aspects feel alive and evoke emotions. With an animated company presentation, the history, values, and future direction of the company can be conveyed in a visual format that sticks in the memory. For example, a startup can use animation to express the passion of the founding team and their problem-solving, whereas an established company can emphasize reliability and long-term customer relationships. Visualizing the story makes the brand more human and facilitates identification.

Illustrating the customer journey and processes

A complex customer journey or service process may seem daunting to the customer. When the process is broken down into clear stages through animation—from initiation to service use and aftercare—the whole becomes easily understandable. This increases trust, as the customer sees what will happen and at what stage they are involved. For instance, a healthcare provider can illustrate the treatment pathway from diagnosis to care, or an IT service company can describe the implementation process step by step. Such visualization reduces uncertainty and enhances the customer experience.

Training for staff and customers

Training is often costly and time-consuming, especially if the same information needs to be repeated to multiple individuals. Animation serves as training material that is always available and easily shareable. For example, safety instructions, software usage guidance, or customer service processes can be effectively explained using animation. Visual learning speeds up information retention and reduces mistakes, and the same animation can serve both new employees during onboarding and customers during guidance.

Instructional and support videos for customer service

Customer service often becomes burdened by repetitive questions that could be resolved in advance. Animations serve as excellent support videos for frequently asked questions. They can guide users, for example, in using an online service, installing a device, or navigating the stages of an ordering process. Customers receive assistance immediately, regardless of time and place, which improves customer satisfaction and reduces the number of inquiries. At the same time, the company saves costs and can serve its customers more efficiently.

Investor and partnership presentations

When trying to convince investors, financiers, or strategic partners, a traditional PowerPoint presentation is not always sufficient. An animation created for the company can succinctly summarize the business model, visualize market opportunities, and highlight competitive advantages in a way that makes an impact. For example, new technology can be demonstrated in terms of how it works, market growth can be illustrated with clear graphic animations, and future vision can be brought to life convincingly. This gives the company a professional and convincing appearance, which increases trust and interest.

Trade shows and events

Gaining attention at trade shows and events is crucial. A large screen displaying visually striking animation captures the attention of passersby more effectively than a simple roll-up or printed brochure. Through animation, the company’s core message can be conveyed in seconds, encouraging visitors to learn more. Such content supports the sales team, makes the booth modern and distinctive, and enhances the return on event investment.

Websites and social media content

In digital channels, content constantly competes for attention. Animation is one of the best ways to stand out and increase engagement. An animation added to a website can prolong visitor time and clarify the service offer. On social media, short, easily shareable animations spread effectively and reach new customers. They can also be targeted at different audience segments with different language versions and visual styles.

Sales materials and proposal processes

In a sales situation, it is important to quickly help the customer understand the benefits of a solution. Animation supports the salesperson by clearly and convincingly illustrating the value of the product or service. In the proposal phase, it can concretize the solution to the customer's environment, reduce uncertainties, and build trust. This enhances the likelihood of a successful close and strengthens the customer relationship even before the contract is signed.

Animation for a company or service – concrete benefits

The benefits of animation for businesses and services extend far beyond mere visual appeal. It makes complex issues easy to understand, brings customer focus to marketing, and strengthens brand perception. An animated company presentation or service introduction video can persuade customers, engage employees, or serve as training material that saves time and costs.

When an animation created for a company or service is incorporated into communication, the message flows more effectively, is better remembered, and works just as well on websites, social media, events, and in sales situations. It is an investment that improves communication results and strengthens competitive advantage in the long term.

Why is it worth creating an animation for a company or service?

  • Clarifies a complex message – makes services and processes easy to understand.

  • Enhances marketing – works equally well on social media, websites, and at events.

  • Strengthens brand image – creates a professional, innovative, and modern impression.

  • Save time and costs – training and onboarding animations work regardless of time and place.

  • Engages customers and staff – visual storytelling captures interest and stays in memory.

  • Scales to all channels – one animation can be adapted for many purposes.

Read more about the benefits

Simplifying a Complex Message

Many businesses or service providers struggle with the challenge of clearly explaining their own product or service. An animation made for the company or an animated service presentation video solves this problem. It helps to break down complex processes, technical solutions, or abstract business models into easily understandable visual steps. When a customer grasps in a few seconds how the service works and what benefits it brings, the message gets through and trust is established more quickly. This is particularly important in B2B environments, where decision-making often relies on the clarity and persuasiveness of information.

Customer-Centric Marketing

Traditional marketing often focuses on what the business offers. An animation for a company or service shifts the perspective to the benefits for the customer. For example, a short, animated company introduction can highlight the brand's values and differentiators on social media, while a longer service presentation video on a website details how the service solves the customer's problem. This way, marketing is not superficial but directly serves the target group's needs. Additionally, animation can be easily adapted for different channels and campaigns, making it a flexible tool for everyday marketing.

Enhancing Internal Communication

Internal changes, strategies, and operating models within a company can easily feel distant to employees if presented only as text or a slide deck. An animation made for the company can explain a new process, organizational change, or way of working in a way that every employee understands equally. This reduces misunderstandings and enhances communication throughout the organization. At the same time, it gives a modern and inclusive image of the company's way of communicating with its personnel.

Saving on Training and Onboarding

Animated training and onboarding videos are an excellent way to enhance learning for both employees and customers. When a company implements animation-based onboarding materials, they are always available and ready for use – regardless of time and place. This reduces the need to organize repeated training sessions and significantly saves costs. An animation made for a service can for instance guide a customer on how to use a new system or provide safety instructions in a visual format. This accelerates learning, improves retention, and reduces errors.

Multi-Channel Distribution and Easy Sharing

An animation for a company or service is easily adaptable to different channels and target groups. From one main video, shorter versions can be created for social media, interactive presentations for fairs, or longer, detailed animations for websites. This multi-channel capability makes animation a very cost-effective investment, as the same content serves multiple needs. Furthermore, sharing animations is easy – they work equally well in emails, newsletters, and presentations.

Strengthening Brand Image

A brand is built on impressions, and high-quality visual communication plays a central role in this. An animated company introduction or service presentation video reinforces the perception of a professional, innovative, and customer-centric player. When the message is conveyed through a stylish and visually engaging animation, it creates the impression that the company invests in quality in its communications as well. This sets it apart from competitors and increases the customer's trust in the company's ability to deliver value.

Leaving a Lasting Impression on the Audience

An animation for a company or service is not just a communication tool – it is also a way to impact emotions and leave a lasting impression. When the message is combined with visual storytelling, its impact is significantly stronger than that of mere text or a static image. For example, a service presentation video can combine story, graphics, and movement so that the viewer remembers it for a long time. This reinforces the message's reception and makes the company or service memorable.

Read more about the benefits

Simplifying a Complex Message

Many businesses or service providers struggle with the challenge of clearly explaining their own product or service. An animation made for the company or an animated service presentation video solves this problem. It helps to break down complex processes, technical solutions, or abstract business models into easily understandable visual steps. When a customer grasps in a few seconds how the service works and what benefits it brings, the message gets through and trust is established more quickly. This is particularly important in B2B environments, where decision-making often relies on the clarity and persuasiveness of information.

Customer-Centric Marketing

Traditional marketing often focuses on what the business offers. An animation for a company or service shifts the perspective to the benefits for the customer. For example, a short, animated company introduction can highlight the brand's values and differentiators on social media, while a longer service presentation video on a website details how the service solves the customer's problem. This way, marketing is not superficial but directly serves the target group's needs. Additionally, animation can be easily adapted for different channels and campaigns, making it a flexible tool for everyday marketing.

Enhancing Internal Communication

Internal changes, strategies, and operating models within a company can easily feel distant to employees if presented only as text or a slide deck. An animation made for the company can explain a new process, organizational change, or way of working in a way that every employee understands equally. This reduces misunderstandings and enhances communication throughout the organization. At the same time, it gives a modern and inclusive image of the company's way of communicating with its personnel.

Saving on Training and Onboarding

Animated training and onboarding videos are an excellent way to enhance learning for both employees and customers. When a company implements animation-based onboarding materials, they are always available and ready for use – regardless of time and place. This reduces the need to organize repeated training sessions and significantly saves costs. An animation made for a service can for instance guide a customer on how to use a new system or provide safety instructions in a visual format. This accelerates learning, improves retention, and reduces errors.

Multi-Channel Distribution and Easy Sharing

An animation for a company or service is easily adaptable to different channels and target groups. From one main video, shorter versions can be created for social media, interactive presentations for fairs, or longer, detailed animations for websites. This multi-channel capability makes animation a very cost-effective investment, as the same content serves multiple needs. Furthermore, sharing animations is easy – they work equally well in emails, newsletters, and presentations.

Strengthening Brand Image

A brand is built on impressions, and high-quality visual communication plays a central role in this. An animated company introduction or service presentation video reinforces the perception of a professional, innovative, and customer-centric player. When the message is conveyed through a stylish and visually engaging animation, it creates the impression that the company invests in quality in its communications as well. This sets it apart from competitors and increases the customer's trust in the company's ability to deliver value.

Leaving a Lasting Impression on the Audience

An animation for a company or service is not just a communication tool – it is also a way to impact emotions and leave a lasting impression. When the message is combined with visual storytelling, its impact is significantly stronger than that of mere text or a static image. For example, a service presentation video can combine story, graphics, and movement so that the viewer remembers it for a long time. This reinforces the message's reception and makes the company or service memorable.

Read more about the benefits

Simplifying a Complex Message

Many businesses or service providers struggle with the challenge of clearly explaining their own product or service. An animation made for the company or an animated service presentation video solves this problem. It helps to break down complex processes, technical solutions, or abstract business models into easily understandable visual steps. When a customer grasps in a few seconds how the service works and what benefits it brings, the message gets through and trust is established more quickly. This is particularly important in B2B environments, where decision-making often relies on the clarity and persuasiveness of information.

Customer-Centric Marketing

Traditional marketing often focuses on what the business offers. An animation for a company or service shifts the perspective to the benefits for the customer. For example, a short, animated company introduction can highlight the brand's values and differentiators on social media, while a longer service presentation video on a website details how the service solves the customer's problem. This way, marketing is not superficial but directly serves the target group's needs. Additionally, animation can be easily adapted for different channels and campaigns, making it a flexible tool for everyday marketing.

Enhancing Internal Communication

Internal changes, strategies, and operating models within a company can easily feel distant to employees if presented only as text or a slide deck. An animation made for the company can explain a new process, organizational change, or way of working in a way that every employee understands equally. This reduces misunderstandings and enhances communication throughout the organization. At the same time, it gives a modern and inclusive image of the company's way of communicating with its personnel.

Saving on Training and Onboarding

Animated training and onboarding videos are an excellent way to enhance learning for both employees and customers. When a company implements animation-based onboarding materials, they are always available and ready for use – regardless of time and place. This reduces the need to organize repeated training sessions and significantly saves costs. An animation made for a service can for instance guide a customer on how to use a new system or provide safety instructions in a visual format. This accelerates learning, improves retention, and reduces errors.

Multi-Channel Distribution and Easy Sharing

An animation for a company or service is easily adaptable to different channels and target groups. From one main video, shorter versions can be created for social media, interactive presentations for fairs, or longer, detailed animations for websites. This multi-channel capability makes animation a very cost-effective investment, as the same content serves multiple needs. Furthermore, sharing animations is easy – they work equally well in emails, newsletters, and presentations.

Strengthening Brand Image

A brand is built on impressions, and high-quality visual communication plays a central role in this. An animated company introduction or service presentation video reinforces the perception of a professional, innovative, and customer-centric player. When the message is conveyed through a stylish and visually engaging animation, it creates the impression that the company invests in quality in its communications as well. This sets it apart from competitors and increases the customer's trust in the company's ability to deliver value.

Leaving a Lasting Impression on the Audience

An animation for a company or service is not just a communication tool – it is also a way to impact emotions and leave a lasting impression. When the message is combined with visual storytelling, its impact is significantly stronger than that of mere text or a static image. For example, a service presentation video can combine story, graphics, and movement so that the viewer remembers it for a long time. This reinforces the message's reception and makes the company or service memorable.

Read more about the benefits

Simplifying a Complex Message

Many businesses or service providers struggle with the challenge of clearly explaining their own product or service. An animation made for the company or an animated service presentation video solves this problem. It helps to break down complex processes, technical solutions, or abstract business models into easily understandable visual steps. When a customer grasps in a few seconds how the service works and what benefits it brings, the message gets through and trust is established more quickly. This is particularly important in B2B environments, where decision-making often relies on the clarity and persuasiveness of information.

Customer-Centric Marketing

Traditional marketing often focuses on what the business offers. An animation for a company or service shifts the perspective to the benefits for the customer. For example, a short, animated company introduction can highlight the brand's values and differentiators on social media, while a longer service presentation video on a website details how the service solves the customer's problem. This way, marketing is not superficial but directly serves the target group's needs. Additionally, animation can be easily adapted for different channels and campaigns, making it a flexible tool for everyday marketing.

Enhancing Internal Communication

Internal changes, strategies, and operating models within a company can easily feel distant to employees if presented only as text or a slide deck. An animation made for the company can explain a new process, organizational change, or way of working in a way that every employee understands equally. This reduces misunderstandings and enhances communication throughout the organization. At the same time, it gives a modern and inclusive image of the company's way of communicating with its personnel.

Saving on Training and Onboarding

Animated training and onboarding videos are an excellent way to enhance learning for both employees and customers. When a company implements animation-based onboarding materials, they are always available and ready for use – regardless of time and place. This reduces the need to organize repeated training sessions and significantly saves costs. An animation made for a service can for instance guide a customer on how to use a new system or provide safety instructions in a visual format. This accelerates learning, improves retention, and reduces errors.

Multi-Channel Distribution and Easy Sharing

An animation for a company or service is easily adaptable to different channels and target groups. From one main video, shorter versions can be created for social media, interactive presentations for fairs, or longer, detailed animations for websites. This multi-channel capability makes animation a very cost-effective investment, as the same content serves multiple needs. Furthermore, sharing animations is easy – they work equally well in emails, newsletters, and presentations.

Strengthening Brand Image

A brand is built on impressions, and high-quality visual communication plays a central role in this. An animated company introduction or service presentation video reinforces the perception of a professional, innovative, and customer-centric player. When the message is conveyed through a stylish and visually engaging animation, it creates the impression that the company invests in quality in its communications as well. This sets it apart from competitors and increases the customer's trust in the company's ability to deliver value.

Leaving a Lasting Impression on the Audience

An animation for a company or service is not just a communication tool – it is also a way to impact emotions and leave a lasting impression. When the message is combined with visual storytelling, its impact is significantly stronger than that of mere text or a static image. For example, a service presentation video can combine story, graphics, and movement so that the viewer remembers it for a long time. This reinforces the message's reception and makes the company or service memorable.

What does animation cost for a company and service?

The price of animation for a company or service is always determined by the scope, style, and duration of the project. A short, simple service presentation video can be significantly less expensive than a comprehensive piece that illustrates a brand story or complex processes.

However, an animation created for a company is often the most cost-effective solution when aiming to clarify the message, engage the audience, and utilize the same content across various channels. The investment made in one animation pays off due to its versatility and long lifespan.

Our animation process

  1. Understanding needs – we outline the project's goal, target audience, and messages that we want to convey through the animation.

  2. Ideation and proposal – we suggest a suitable implementation method and provide a clear proposal.

  3. Script and planning – we create the structure, flow, and timeline based on which the animation will be realized.

  4. Visual appearance and graphic design – we design the visual appearance of the animation and create all necessary graphic materials.

  5. Animation – we animate all necessary graphics and details to effectively present the desired story.

  6. Sound design – we design the soundscape of the animation, implement suitable music for the overall piece, and add supporting sound effects, as well as perform voice-over recordings if necessary.

  7. Finished animation – we post-process the animation and master the video into an audiovisual whole, which is then delivered in formats suitable for various channels.

What kind of partner is needed for the implementation of an animated product presentation?

Characteristics of a Reliable Animation Partner

  • Strong technical expertise combined with visual creativity

  • Commercial understanding and clear goal-oriented thinking – animation supports business objectives, not just aesthetic values

  • Extensive experience across different industries and good references

  • Clear pricing and budget adherence – the client knows the costs in advance without surprises

  • Professional project management and schedule reliability – the project progresses as planned and is completed on time

  • Customer-centric service attitude and smooth communication – collaboration is straightforward, flexible, and trustworthy

Why choose us as the executor of your company's animation?

Dimedia combines creative design, technical expertise, and an understanding of marketing. We create animations always in accordance with the client's brand and objectives. Our strength lies in the ability to produce visually appealing and high-quality animations that are not just eye-catching, but genuinely serve sales, marketing, and communication.

Dimedia is accustomed to working with various companies and products. We are able to implement animations cost-effectively and flexibly. Our clients appreciate that we deliver ready content that can be used immediately across many channels – on websites, social media, at trade shows, and in sales materials. With Dimedia, you gain a partner who understands the whole and makes animation a part of effective marketing.